"Steve was the man during that early period of music videos," a-ha keyboardist Magne Furuholmen, 57, says. "We were lucky to meet him at the peak of his powers, and I think he enjoyed working with the band as we were new, excited, and perhaps gave him a lot more creative freedom than established artists who were already concerned with their image."
On the eve of their first Australian tour since 1986, the Norwegian synth-pop trio are nearing 1 billion YouTube views for their now 4K-restored "Take On Me" video, currently sitting on more than 985,645,000 views as of Jan. 20. Once they reach that mark, they will be in the same territory as classics such as Queen's "Bohemian Rhapsody".
"We knew the hand-drawn rotoscope technique in the video would make it look completely unique," Furuholmen says, "but no one is prepared for something to have such an impact."
Reflecting further, he adds, "We were never ones to sit back and watch our videos, or indeed listen back to our own music, but whenever it comes on randomly, it feels good to see that it still feels really unique and special even 35 years after it was made."
In November, the band released a three-part documentary on their YouTube channel about the making of "Take On Me" and how the song and video have endured in pop culture. Vocalist Morten Harket, 60, who reunites with actress Bunty Bailey, 55, in the second episode, says that "the spirit of the song was also there in that video. That's the key element, really."